A BRANDED TV NETWORK THAT ADDS VALUE
Brand snapshot
Virgin Megastores are best known as “Entertainment retailers” and sell a wide selection of CDs, DVDs, vinyl records and MP3 players, but also a wide range of games, books, magazines, accessories and additional products such as calendars and Virgin branded items.
Challenge
Virgin wanted to sell more of its product line that they were not so well known for, such as books and board games.
Solution: a return on investment
Mood Media created a branded TV network for Virgin. This retail communication tool gives Virgin complete control over promotional content and enables them to broadcast where it can influence purchasing behaviour most – at the POP.
Technology
Virgin TV is present in 28 stores and is updated through Mood Media proprietary software using an ADSL network.
Results
Virgin TV is a digital solution that entertains customers, promotes product line and increases sales.
